Pravana Truity Daily Cleanse Shampoo 10 oz
What It Is:
A daily-use, clean-meets-high-performance shampoo that’s naturally derived, color safe, and vegan.
What It Does:
Cleans, adds moisture and quenches thirsty locks.
Elfe flower extract and coconut oil deliver soft, shiny strands.
Gentle enough for daily use.
Color-safe for up to 50 shampoos.
Suitable for most hair types and textures.
What Else You Need To Know:
Formula is vegan, cruelty-free, and sustainably-derived.
Safe for color-treated hair, and designed to be used daily.
Formulated without parabens, SLS/SLES, silicone, gluten, phthalates, silicone, synthetic dye and mineral oil.
In order to be transparent, the exact percentage of naturally derived ingredients are listed on the back of every bottle.
Leaves hair soft and shiny, hydrated and healthy.
How To Use:
Wet hair and lather a quarter sized amount into the hair. Rinse thoroughly. Repeat if necessary. Follow with Truity Condition.