Color Wow Color Control Purple Toning Foam 6.8 oz COLOR WOW

Color Wow Color Control Purple Toning Foam 6.8 oz

Easier, friendlier way to instantly neutralize brassy tones; add bounce + style memory.

Features:

Lightly tinted, leave-in foam helps neutralize brassy, yellow tones in blonde, white, grey, and all fair shades.

No messy, dark dyes that stain hands, towels, and clothes.

Renews elasticity; boosts volume + bounce.

Alcohol-Free.

No parabens, no sulfates, cruelty-free, gluten-free, vegan.

Who should use it:

Natural, color-treated blondes and anyone with blonde highlights. White hair, grey hair and any fair hair shades that turn yellow or brassy. Anyone who uses purple shampoo.

Lab Notes:

Color Control Toning & Styling Foam is a light-lavender-tinted foam that instantly helps neutralize brassy tones and helps rid fair hair shades (blonde, grey, white) of unwanted yellow-y tones. Unlike dark purple shampoos that leave inky stains and are massaged into your scalp, this foam is a cleaner, easier, healthier option to keep blonde hair looking crisp and bright. A quantum leap from sticky, old-fashioned mousse that make your hair stiff and crispy, this “smart foam” uses “rosins” (a natural, rubber-like substance derived from trees) and not typical “resins” (stiff, acrylic polymers) to give your hair soft, flexible texture to make styling easier and protect against breakage.

How to Use:

Use after shampooing and conditioning. DO NOT PUT ON SOAKING WET HAIR. The brassier your color, the drier your hair should be when applied. Shake can well, then invert to dispense foam into palm. Apply directly to brassy areas or all over. Leave in, style as usual.